← The Product Strategy Playbook
Contents · 14 of 15
- Introduction to Product Strategy Playbook
- Why use the Product Strategy Playbook?
- About the Product Strategy Framework
- Pillar One — The Customer
- Pillar Two: The Product
- Pillar Three: The Company
- Pillar Four: The Competition
- Real-life Example: Kijiji Autos Mobile App
- Assessing your Results
- Entering the Market
- The Death of the MVP
- Putting it into Practice
- Conclusion
- About the Author
- About Product Faculty
About the Author

Moe Ali
Founder & CEO, Product Faculty
Moharyar (Moe) is the Founder and CEO of Product Faculty, North America's most Advanced Product Management Training institute. Over the last 8 years, Moe has trained and mentored over 1,000 PM’s at the world's best companies including Google, Facebook, Amazon and Shopify to name a few.
As a Product Leader, Moe has consulted both B2B and B2C companies including Apple, IBM, Loblaw Digital, McKinsey & Company, among others.
Prior to this, Moe worked at Loblaw Digital, Canada's largest grocery retailer, where he launched and grew sales of the Online Grocery product from $40M to $160M (300% growth).
To receive daily product insights, follow Moe at: https://www.linkedin.com/in/productfaculty
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