← The Product Strategy Playbook
Contents · 13 of 15
- Introduction to Product Strategy Playbook
- Why use the Product Strategy Playbook?
- About the Product Strategy Framework
- Pillar One — The Customer
- Pillar Two: The Product
- Pillar Three: The Company
- Pillar Four: The Competition
- Real-life Example: Kijiji Autos Mobile App
- Assessing your Results
- Entering the Market
- The Death of the MVP
- Putting it into Practice
- Conclusion
- About the Author
- About Product Faculty
Conclusion
The Product Strategy Framework helps product managers ask the right questions and ensure that their product is not only feasible but also viable. By assessing the four key components (Customer, Product, Company, Competition), you can quickly identify any areas that need to be improved.
Once you're happy with your product, set yourself up for success by building for the innovators and early adopters. Done correctly, they'll carry you to the mass market.
Then, by designing for a minimum viable experience, rather than a buggy MVP, your product will resonate more with customers.
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