Contents · 6 of 15
- Introduction to Product Strategy Playbook
- Why use the Product Strategy Playbook?
- About the Product Strategy Framework
- Pillar One — The Customer
- Pillar Two: The Product
- Pillar Three: The Company
- Pillar Four: The Competition
- Real-life Example: Kijiji Autos Mobile App
- Assessing your Results
- Entering the Market
- The Death of the MVP
- Putting it into Practice
- Conclusion
- About the Author
- About Product Faculty
Chapter 5
Pillar Three: The Company
The next Pillar in the framework is the Company Pillar. There are 3 elements within the Company Pillar that you must evaluate:
- Technical Feasibility
- Go-to-Market (GTM) Viability
- Supplier Power
Technical Feasibility
Overview
The focus of this element is to evaluate your ability to build the product with available resources.
Why is this important?
An assessment of the technical feasibility is critical to the success of the project. If you don’t have what it takes to build the product, it will be a sure failure.
Go-to-Market (GTM) Viability
Overview
The focus of this element is to evaluate your ability to market and sell the product.
Why is this important?
“Build it and they will come” is a misnomer. Go-to-market motions are critical to the success of your product; even more so, if your product is in a space with a lot of competitors.
Supplier Power
Overview
The focus of this element is to evaluate the amount of power your suppliers have.
Why is this important?
This will help you determine your level of reliance on your supplier.
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